企业家精神和小企业管理精要,全球版,SCARBOROUGH NORMAN M.ET.AL【简介_书评_在线阅读-pdf手机epub】

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企业家精神和小企业管理精要,全球版,SCARBOROUGH NORMAN M.ET.AL【简介_书评_在线阅读-pdf手机epub】

Essentials of Entrepreneurship and Small Business Management, Global Edition SCARBOROUGH NORMAN M. ET.AL【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Management & Leadership
  • 年: 2016
  • 出版: 8th International edition
  • 出版社: PEARSON EDUCATION
  • 语言: english
  • 页: 722
  • ISBN 10: 1292094869
  • ISBN 13: 9781292094861
  • 文件: PDF, 21.84 MB
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    内容简介

    Essentials of Entrepreneurship and Small Business Management, Global Edition

    作者:SCARBOROUGH NORMAN M. ET.AL


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    For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The Foundation to Building a Successful Small Business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical thinking skills they need to position themselves for enduring small business success. Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a small business with staying power. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today\'s most successful small business ventures, a diverse set of students can develop potent business acumen in the classroom. These skills give them a unique advantage in a hotly competitive environment, transforming their passion, creativity, and ambition into the force that drives the world\'s economy.

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  • 本书豆瓣评分: 9.1 分,《Essentials of Entrepreneurship and Small Business Management, Global Edition SCARBOROUGH NORMAN M. ET.AL【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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