《创业便携式MBA》,第4版,威廉·D·比格雷夫【简介_书评_在线阅读-pdf手机epub】

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《创业便携式MBA》,第4版,威廉·D·比格雷夫【简介_书评_在线阅读-pdf手机epub】

The Portable MBA in Entrepreneurship, 4th Edition William D. Bygrave【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Personal Finance
  • 年: 2010
  • 出版社: Wiley
  • 语言: english
  • 页: 495
  • ISBN 10: 1118256123
  • ISBN 13: 9781118256121
  • 文件: PDF, 4.04 MB
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    内容简介

    The Portable MBA in Entrepreneurship, 4th Edition

    作者:William D. Bygrave


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    A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship

    For years, the

    作者:Portable MBA

    series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree.

    作者:The Portable MBA in Entrepreneurship

    covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical advice on starting a successful business.

    If you\'re planning to start your own business, you\'d best start with the facts. This reliable, information-packed resource shows you how to identify good business opportunities, create a business plan, do financial projections, find financing, and manage taxes. Other topics include marketing, selling, legal issues, intellectual property, franchising, starting a social enterprise, and selling your business.

    • Completely updated with new examples, new topics, and full coverage of topical issues in entrepreneurship
    • Includes customizable, downloadable forms for launching your own business
    • Comes with Portable MBA Online, a new web site that gives readers access to forms, study guides, videos, presentations, and other resources
    • Teaches you virtually everything you\'d learn on entrepreneurship in today\'s best business schools

    Whether you\'re thinking of starting your own business or you already have and just need to brush up on entrepreneurial basics, this is the only guide you need.Content:
    Chapter 1 The Entrepreneurial Process (pages 1–26): William D. Bygrave
    Chapter 2 Idea Generation (pages 27–52): Heidi M. Neck
    Chapter 3 Opportunity Recognition, Shaping, and Reshaping (pages 53–82): Andrew Zacharakis
    Chapter 4 Entrepreneurial Marketing (pages 83–108): Abdul Ali and Kathleen Seiders
    Chapter 5 Business Planning (pages 109–136): Andrew Zacharakis
    Chapter 6 Building Your Pro Forma Financial Statements (pages 137–160): Andrew Zacharakis
    Chapter 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting (pages 161–195): William D. Bygrave
    Chapter 8 Debt and Other Forms of Financing (pages 197–224): Joel M. Shulman
    Chapter 9 External Assistance for Start?ups and Small Businesses (pages 225–261): Elizabeth J. Gatewood and Carol McLaurin
    Chapter 10 Legal and Tax Issues (pages 263–295): Richard Mandel
    Chapter 11 Intellectual Property (pages 297–328): Kirk Teska and Joseph S. Iandiorio
    Chapter 12 Selling in an Entrepreneurial Context (pages 329–353): Mark P. Rice and H. David Hennessey
    Chapter 13 Beyond Start?up: Developing and Sustaining the Growing Organization (pages 355–383): Donna Kelley and Edward Marram
    Chapter 14 Franchising (pages 385–410): Steve Spinelli
    Chapter 15 Social Entrepreneurship (pages 411–436): Heidi M. Neck

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  • 本书豆瓣评分: 9.1 分,《The Portable MBA in Entrepreneurship, 4th Edition William D. Bygrave【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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