营销、创业和创新数据分析Mounir Kehal,Shahira El Alfy【简介_书评_在线阅读-pdf手机epub】

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营销、创业和创新数据分析Mounir Kehal,Shahira El Alfy【简介_书评_在线阅读-pdf手机epub】

Data Analytics in Marketing, Entrepreneurship, and Innovation Mounir Kehal, Shahira El Alfy【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Sales & Marketing
  • 年: 2021
  • 出版社: CRC Press
  • 语言: english
  • 页: 208 / 193
  • ISBN 10: 0367184834
  • ISBN 13: 9780367184834
  • 系列: Data Analytics Applications
  • 文件: PDF, 9.55 MB
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    内容简介

    Data Analytics in Marketing, Entrepreneurship, and Innovation

    作者:Mounir Kehal, Shahira El Alfy


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    Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analytics Applying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental innovation The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities of developing new products and services as well as improving existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

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