创业与创新:理论、实践与背景Tim Mazzarol,Sophie Reboud【简介_书评_在线阅读-pdf手机epub】

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创业与创新:理论、实践与背景Tim Mazzarol,Sophie Reboud【简介_书评_在线阅读-pdf手机epub】

Entrepreneurship and Innovation: Theory, Practice and Context Tim Mazzarol, Sophie Reboud【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Personal Finance
  • 年: 2020
  • 出版: 4th ed. 2020
  • 出版社: Springer Singapore
  • 语言: english
  • 页: 529
  • ISBN 10: 9811394121
  • ISBN 13: 9789811394126
  • 系列: Springer Texts in Business and Economics
  • 文件: PDF, 12.02 MB
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    Entrepreneurship and Innovation: Theory, Practice and Context

    作者:Tim Mazzarol, Sophie Reboud


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    This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

    As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

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