创业和小企业管理精要诺曼·M·斯卡伯勒,杰弗里·康沃尔【简介_书评_在线阅读-pdf手机epub】

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创业和小企业管理精要诺曼·M·斯卡伯勒,杰弗里·康沃尔【简介_书评_在线阅读-pdf手机epub】

Essentials of Entrepreneurship and Small Business Management Norman M. Scarborough, Jeffrey R. Cornwall【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics
  • 年: 2018
  • 出版: 9
  • 出版社: Pearson
  • 语言: english
  • 页: 832
  • ISBN 10: 1292266023
  • ISBN 13: 9781292266022
  • 文件: PDF, 79.94 MB
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    Essentials of Entrepreneurship and Small Business Management

    作者:Norman M. Scarborough, Jeffrey R. Cornwall


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    For courses in small business management, entrepreneurship, and new venture creation and/or management. The foundation to building a successful small businessTaking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment. Also available with MyLab EntrepreneurshipBy combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.  Note: You are purchasing a standalone product; MyLab Entrepreneurship does not come packaged with this content. Students, if interested in purchasing this title with MyLab, ask your instructor to confirm the correct package ISBN and Course ID.

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  • 本书豆瓣评分: 9.1 分,《Essentials of Entrepreneurship and Small Business Management Norman M. Scarborough, Jeffrey R. Cornwall【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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