战略企业家精神:新风险创造和管理的决策方法菲利普·A·威克姆【简介_书评_在线阅读-pdf手机epub】

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战略企业家精神:新风险创造和管理的决策方法菲利普·A·威克姆【简介_书评_在线阅读-pdf手机epub】

Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management Philip A. Wickham【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Management & Leadership
  • 年: 2001
  • 出版: 2
  • 出版社: Ft Pr
  • 语言: english
  • 页: 352 / 438
  • ISBN 10: 0273651153
  • ISBN 13: 9780273651154
  • 文件: PDF, 24.64 MB
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    内容简介

    Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management

    作者:Philip A. Wickham


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    The book is suitable for courses in entrepreneurship and/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.

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  • 本书豆瓣评分: 9.1 分,《Strategic Entrepreneurship: A Decision-Making Approach to New Venture Creation and Management Philip A. Wickham【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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