Social Entrepreneurship for Development: A Business Model Meg Brindle; Ron Layton【简介_书评_在线阅读-pdf mobi epub】中英文
Social Entrepreneurship for Development: A Business Model
作者：Meg Brindle, Ron Layton
This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries. Readers will learn how producers can control the supply?chain, including distribution to retail stores.
Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.
With a dozen online workbooks to outline methodology, skills, tools, and case studies,
作者：Social Entrepreneurship for Development
will be a valuable resource for any student of social entrepreneurship or international development.
Social Entrepreneurship for Development: A Business Model Meg Brindle; Ron Layton【简介_书评_在线阅读-pdf mobi epub】相关词
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