数字创业:对商业和社会的影响Mariusz Soltanifar、Mathew Hughes、Lutz Göcke【简介_书评_在线阅读-pdf手机epub】

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数字创业:对商业和社会的影响Mariusz Soltanifar、Mathew Hughes、Lutz Göcke【简介_书评_在线阅读-pdf手机epub】

Digital Entrepreneurship: Impact on Business and Society Mariusz Soltanifar, Mathew Hughes, Lutz Göcke【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Management & Leadership
  • 年: 2021
  • 出版: 1st ed.
  • 出版社: Springer International Publishing;Springer
  • 语言: english
  • 页: 339
  • ISBN 10: 3030539148
  • ISBN 13: 9783030539146
  • 系列: Future of Business and Finance
  • 文件: PDF, 5.52 MB
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    内容简介

    Digital Entrepreneurship: Impact on Business and Society

    作者:Mariusz Soltanifar, Mathew Hughes, Lutz Göcke


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    This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management.

    作者:“Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.”

    Gina O’Connor, Professor of Innovation Management at Babson College, USA

    作者:“This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.”

    Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA

    作者:\"This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.”

    Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany

    Digital Entrepreneurship: Impact on Business and Society Mariusz Soltanifar, Mathew Hughes, Lutz Göcke【简介_书评_在线阅读-pdf mobi epub】相关词

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  • 本书豆瓣评分: 9.1 分,《Digital Entrepreneurship: Impact on Business and Society Mariusz Soltanifar, Mathew Hughes, Lutz Göcke【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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