了解社交媒体和创业精神:Hashtags、Likes、Tweets和Stories的业务Leon Schjoedt、Malin E.Brännback、Alan L.Carsrud【简介_书评_在线阅读-pdf手机epub】

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了解社交媒体和创业精神:Hashtags、Likes、Tweets和Stories的业务Leon Schjoedt、Malin E.Brännback、Alan L.Carsrud【简介_书评_在线阅读-pdf手机epub】

Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Investing
  • 年: 2020
  • 出版: 1st Edition
  • 出版社: Springer
  • 语言: english
  • 页: 224
  • ISBN 10: 3030434532
  • ISBN 13: 9783030434533
  • 文件: PDF, 3.01 MB
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    内容简介

    Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories

    作者:Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud


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    Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

    Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud【简介_书评_在线阅读-pdf mobi epub】相关词

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    Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud【简介_书评_在线阅读-pdf mobi epub】下载

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  • 本书豆瓣评分: 9.1 分,《Understanding Social Media And Entrepreneurship: The Business Of Hashtags, Likes, Tweets And Stories Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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