文化与商业:Mukti Khaire创意产业的创业价值【简介_书评_在线阅读-pdf手机epub】

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文化与商业:Mukti Khaire创意产业的创业价值【简介_书评_在线阅读-pdf手机epub】

Culture and Commerce: The Value of Entrepreneurship in Creative Industries Mukti Khaire【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Sales & Marketing
  • 年: 2017
  • 出版社: Stanford Business Books
  • 语言: english
  • 页: 280 / 277
  • ISBN 10: 0804792216
  • ISBN 13: 9780804792219
  • 文件: PDF, 1.93 MB
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    Culture and Commerce: The Value of Entrepreneurship in Creative Industries

    作者:Mukti Khaire


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    Art and business are often described as worlds apart, even diametric opposites. And yet, these realms are close cousins in creative industries where firms bring cultural goods to market, attaching price tags to music, paintings, theater, literature, film, and fashion. Building on theories of value construction and cultural production,

    作者:Culture and Commerce

    details the processes by which artistic worth is decoded, translated, and converted to economic value. Mukti Khaire introduces readers to three industry players: creators, producers (who bring to market and distribute cultural goods), and intermediaries (who critique and rave about them). Case studies of firms from Chanel and Penguin to tastemakers like The Sundance Institute and Def Jam illuminate how these professionals construct a vital value chain. Highlighting the role of \"pioneer entrepreneurs\"—who carve out space for radical, new product categories—Khaire illustrates how creative professionals influence our sense of value, shifting consumer behavior and our culture in deep, surprising ways.

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