小企业管理:企业家精神及其超越Timothy S.Hatten【简介_书评_在线阅读-pdf手机epub】

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小企业管理:企业家精神及其超越Timothy S.Hatten【简介_书评_在线阅读-pdf手机epub】

Small Business Management: Entrepreneurship and Beyond Timothy S. Hatten【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Management & Leadership
  • 年: 2011
  • 出版: fifth
  • 出版社: South-Western College Pub
  • 语言: english
  • 页: 532
  • ISBN 10: 0538453141
  • ISBN 13: 9780538453141
  • 文件: PDF, 10.73 MB
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    Small Business Management: Entrepreneurship and Beyond

    作者:Timothy S. Hatten


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    Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined format allows instructors to cover the entire text of 18 chapters within a standard semester timeline without sacrificing important topics. The Fifth Edition features a special focus on the impact of the financial crisis on small business management. The online Business Plan Guide and templates provide some of the most extensive information available on business planning.

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