Entrepreneurship: A Very Short Introduction (Very Short Introductions) Westhead, Paul, Wright, Mike【简介_书评_在线阅读-pdf mobi epub】中英文
Entrepreneurship: A Very Short Introduction (Very Short Introductions)
作者：Westhead, Paul, Wright, Mike
What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.
There has been an explosion of interest in entrepreneurs in the popular
media, as well as in business, policy, and education. But what do
entrepreneurs do? What is entrepreneurship and why is it important? What
is distinctive about entrepreneurs? And where do they come from?
In this Very Short Introduction
Paul Westhead and Mike Wright weave a pathway through the debates about
entrepreneurship, providing a guide to the entrepreneurial process.
They look at how the actions of entrepreneurs are shaped by the external
environment and availability of resources, consider the types of
organizations in which entrepreneurs can be found, and look at the
diversity in their backgrounds, experience, and how they think and
learn. Lastly, they consider the impact that entrepreneurs have on
modern market economies and look at the future of entrepreneurship in
our increasingly globalized world.
ABOUT THE SERIES: The Very
Short Introductions series from Oxford University Press contains
hundreds of titles in almost every subject area. These pocket-sized
books are the perfect way to get ahead in a new subject quickly. Our
expert authors combine facts, analysis, perspective, new ideas, and
enthusiasm to make interesting and challenging topics highly readable.
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