创业精神:非常简短的介绍(非常简短的简介)Westhead,Paul,Wright,Mike【简介_书评_在线阅读-pdf手机epub】

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创业精神:非常简短的介绍(非常简短的简介)Westhead,Paul,Wright,Mike【简介_书评_在线阅读-pdf手机epub】

Entrepreneurship: A Very Short Introduction (Very Short Introductions) Westhead, Paul, Wright, Mike【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Management & Leadership
  • 年: 2014
  • 出版: Illustrated
  • 出版社: Oxford University Press
  • 语言: english
  • 页: 154
  • ISBN 10: 0199670544
  • ISBN 13: 9780199670543
  • 文件: PDF, 1.28 MB
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    Entrepreneurship: A Very Short Introduction (Very Short Introductions)

    作者:Westhead, Paul, Wright, Mike


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    What is entrepreneurship? Is it important? What do entrepreneurs actually do? These are a few of the key questions considered in this Very Short Introduction. Paul Westhead and Mike Wright provide a clear guide to all aspects of the process of entrepreneurship, including the diversity of the people involved and the benefits it brings to society.
    There has been an explosion of interest in entrepreneurs in the popular
    media, as well as in business, policy, and education. But what do
    entrepreneurs do? What is entrepreneurship and why is it important? What
    is distinctive about entrepreneurs? And where do they come from?

    In this Very Short Introduction
    Paul Westhead and Mike Wright weave a pathway through the debates about
    entrepreneurship, providing a guide to the entrepreneurial process.
    They look at how the actions of entrepreneurs are shaped by the external
    environment and availability of resources, consider the types of
    organizations in which entrepreneurs can be found, and look at the
    diversity in their backgrounds, experience, and how they think and
    learn. Lastly, they consider the impact that entrepreneurs have on
    modern market economies and look at the future of entrepreneurship in
    our increasingly globalized world.

    ABOUT THE SERIES: The Very
    Short Introductions series from Oxford University Press contains
    hundreds of titles in almost every subject area. These pocket-sized
    books are the perfect way to get ahead in a new subject quickly. Our
    expert authors combine facts, analysis, perspective, new ideas, and
    enthusiasm to make interesting and challenging topics highly readable.

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