技术创业:为市场带来创新Natasha Evers、James Cunningham、Thomas Hoholm【简介_书评_在线阅读-pdf手机epub】

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技术创业:为市场带来创新Natasha Evers、James Cunningham、Thomas Hoholm【简介_书评_在线阅读-pdf手机epub】

Technology Entrepreneurship: Bringing Innovation to the Marketplace Natasha Evers, James Cunningham, Thomas Hoholm【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Management & Leadership
  • 年: 2020
  • 出版: 2
  • 出版社: Red Globe Press
  • 语言: english
  • 页: 445
  • ISBN 10: 1352011174
  • ISBN 13: 9781352011173
  • 文件: EPUB, 6.69 MB
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    Technology Entrepreneurship: Bringing Innovation to the Marketplace

    作者:Natasha Evers, James Cunningham, Thomas Hoholm


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    This second edition of the critically acclaimed core textbook provides students from  technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of ‘technopreneurship’. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation.  With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.

    This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.

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  • 本书豆瓣评分: 9.1 分,《Technology Entrepreneurship: Bringing Innovation to the Marketplace Natasha Evers, James Cunningham, Thomas Hoholm【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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