人人创业:学生教科书罗伯特·梅勒博士【简介_书评_在线阅读-pdf手机epub】

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人人创业:学生教科书罗伯特·梅勒博士【简介_书评_在线阅读-pdf手机epub】

Entrepreneurship for Everyone: A Student Textbook Dr Robert Mellor【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Small Business
  • 年: 2008
  • 出版社: SAGE Publications Ltd
  • 语言: english
  • 页: 256 / 257
  • ISBN 10: 1857023153
  • ISBN 13: 9781857023152
  • 文件: PDF, 2.07 MB
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    内容简介

    Entrepreneurship for Everyone: A Student Textbook

    作者:Dr Robert Mellor


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    In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. Key entrepreneurship concepts that are covered include:- the theories and tools of creative thinking- market research - intellectual property protection- relevant economics

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