企业家Robert Hisrich、Michael Peters、Dean Shepherd【简介_书评_在线阅读-pdf手机epub】

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企业家Robert Hisrich、Michael Peters、Dean Shepherd【简介_书评_在线阅读-pdf手机epub】

Entrepreneurship Robert Hisrich, Michael Peters, Dean Shepherd【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Business & Economics - Small Business
  • 年: 2009
  • 出版: 8
  • 出版社: McGraw-Hill Education
  • 语言: english
  • 页: 602 / 624
  • ISBN 10: 0073530328
  • ISBN 13: 9780073530321
  • 文件: PDF, 109.63 MB
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    内容简介

    Entrepreneurship

    作者:Robert Hisrich, Michael Peters, Dean Shepherd


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    The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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  • 本书豆瓣评分: 9.1 分,《Entrepreneurship Robert Hisrich, Michael Peters, Dean Shepherd【简介_书评_在线阅读-pdf mobi epub】》这本书,五星推荐!
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