生物技术创业:从创业到首次公开募股的成长管理【简介_书评_在线阅读-pdf手机epub】

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生物技术创业:从创业到首次公开募股的成长管理【简介_书评_在线阅读-pdf手机epub】

Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering Martin Grossmann【简介_书评_在线阅读-pdf mobi epub】中英文

图书信息

  • 种类: Medicine
  • 年: 2005
  • 出版: 1
  • 出版社: Physica-Verlag HD
  • 语言: german
  • 页: 243
  • ISBN 10: 3790800333
  • ISBN 13: 9783790800333
  • 系列: Contributions to Management Science
  • 文件: PDF, 1.96 MB
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    Entrepreneurship in Biotechnology: Managing for Growth from Start-Up to Initial Public Offering

    作者:Martin Grossmann


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    Research and development of novel medicines for human therapy commonly takes over a decade before significant revenues from sales are forthcoming. How can biotechnology companies be founded and grow successfully in an industry with such extended innovation processes? The book investigates this problem and distinguishes three growth phases: From incorporation and start-up through collaborative R&D with large pharmaceutical firms to value creation from R&D pipelines to Public Offerings and product marketing. In this book a dynamic simulation model for testing different decision-making strategies is developed. For each phase the author identifies decision rules that provide for successful corporate growth.

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